October 2, 2023
CINNABON® CELEBRATES NATIONAL CINNAMON ROLL DAY WITH BOGO OFFER AND LIMITED-TIME ICE CREAM FLAVOR WITH CARVEL®
Cinnabon is also revealing a new Secret Menu for the first time, featuring new topping combinations
ATLANTA (October 2, 2023) - Signature cinnamon roll brand Cinnabon® is
celebrating National Cinnamon Roll Day on Oct. 4, 2023, with a buy one, get
one free baked good offer* for Rewards Members at participating Cinnabon
locations. There will also be new ways to experience Cinnabon, including a
limited-time ice cream treats collaboration with Carvel® and the reveal of
Cinnabon’s new Secret Menu.
“National Cinnamon Roll Day is our favorite day of the year, and this year is
our best celebration yet,” said Michael Pittman, Vice President of Marketing,
Cinnabon. “Whether you’re keeping it simple with our iconic cinnamon rolls,
trying something new with Cinnabon ice cream in collaboration with Carvel or
spicing it up with our new Secret Menu, National Cinnamon Roll Day is the
perfect excuse to treat yourself and enjoy a roll with Cinnabon.”
SWEET SAVINGS ON CINNABON’S ICONIC BAKED GOODS
From Oct. 2-8, 2023, Cinnabon Rewards members can celebrate National Cinnamon
Roll Day with a buy one, get one free baked good* at participating Cinnabon
bakeries. There is no code needed to celebrate; the offer will appear
automatically in the accounts of all existing Cinnabon Rewards members as well
as anyone who signs up throughout the week.
Fans can mix and match eligible baked goods like Cinnabon’s Classic Roll,
MiniBons, 4-count BonBites – the bite-sized version of Cinnabon’s famous
cinnamon roll, and the Center of the Roll – the ooey-gooey center of the
Classic Roll. Treat a friend or yourself to your favorite Cinnabon baked
To download the Cinnabon app and sign up for Cinnabon Rewards, visit Cinnabon.com/rewards.
Schlotzsky's®, a leading fast-casual restaurant home to The Original®
oven-baked sandwich and famous baked from scratch buns, will also be getting
in on the celebration with their own offer. From Oct. 2-8, 2023, Schlotzsky's
locations that feature Cinnabon will offer guests a BOGO baked good**, with
the choice of a Classic Roll, MiniBon or Center of the Roll. This offer is
available to Rewards Members only in the Schlotzsky's app and will be
automatically added to the guest's account, no code required. To download the
Schlotzsky’s app, visit Schlotzskys.com/rewards.
CARVEL JOINS IN ON THE CELEBRATION WITH CINNABON ICE CREAM
Ice cream lovers who also want to take part in National Cinnamon Roll Day can
celebrate with a new lineup of Carvel Original Soft Serve featuring the sweet,
spiced flavors of Cinnabon and its famous Makara® cinnamon. Starting Oct. 4,
2023, Carvel and Cinnabon fans alike can enjoy the cozy vibes of fall in the
creamy form of ice cream at participating Carvel shoppes.
For a limited time, guests can experience this delicious collaboration. The
Cinnabon Soft Serve featuring the iconic flavor of Cinnabon’s classic
cinnamon rolls blended into Carvel’s creamy Original Soft Serve.
Cinnabon Scooped combining Cinnabon ice cream with caramel and Cinnabon
Cinnabon Sundae Dasher layering Cinnabon Soft Serve, caramel and Cinnabon
Crunchies, topped with whipped cream and Cinnabon Crunchies.
Cinnabon Deluxe Flying Saucer featuring Cinnabon Soft Serve sandwiched
between two Flying Saucer® chocolate wafers and rolled in Cinnabon
“Carvel famously invented The Original Soft Serve™, and this year we are
teaming up with Cinnabon to create the ultimate treats to celebrate National
Cinnamon Roll Day,” said Jessica Osborne, Vice President of Marketing, Carvel.
“This lineup brings together two classic treat brands to give fans new ways to
enjoy their favorites, and we’re excited to help fans satisfy their cinnamon
roll cravings on this delicious holiday.”
On National Cinnamon Roll Day, fans can also take advantage of Carvel’s weekly
Wednesday BOGO deal and enjoy a buy one, get one free Classic Sundae*** with
any available Soft Serve flavor, including the new Cinnabon Soft Serve. BOGO
Classic Sundaes on Wednesday is a longstanding tradition at Carvel and has
been running weekly for over 80 years.
To learn more about the new treats, visit Carvel.com/new.
THE SECRET’S OUT ON CUSTOMIZABLE CINNABON TREATS
Cinnabon fans who want to take their favorite cinnamon rolls to the next level
and experience something new can enjoy Cinnabon’s Secret Menu starting Oct. 4,
2023. By ordering one of the Secret Menu treats, fans can be the first of
their friends to try out the newest way to customize your Cinnabon. New treats
TurtleBon: Topped with drippy caramel, rich Ghirardelli® chocolate sauce and
pecans, TurtleBon is a sweet and nutty treat.
Caramel Lover: Caramel frosting and caramel sauce make this bon irresistible
for the serious caramel lover.
OREO® Bon: Rich Ghirardelli® chocolate sauce and OREO® pieces make for an
insanely chocolatey, crunchy treat.
Cookie BonBite Sandwich: Our signature cream cheese frosting sandwiched
between two Cookie BonBites. Satisfy your cookie and frosting craving with
one deliciously perfect treat.
For more information about the new Secret Menu items, visit Cinnabon.com/secretmenu.
*Cinnabon BOGO Baked Good: From 10/2 – 10/8/2023, Cinnabon Reward Members can
buy one Classic Roll, MiniBon, 4-count BonBites, or Center of the Roll and get
one of lesser or equal value for free through their Rewards Account at
participating locations. Excludes CinnaPacks and all other products not
mentioned. Must apply reward at checkout. Not valid with any other offer or
reward, or third-party delivery. Service fee applies to online, in app, and
certain call-in orders, other fees and taxes may apply for all orders; see
checkout for details. Void where prohibited.
**Schlotzsky’s BOGO Cinnabon Baked Good: Valid 10/2 – 10/8/23 for Schlotzsky’s
Rewards Members at participating Schlotzsky’s locations. Buy one get one free
Cinnabon is valid on the following Cinnabon Baked Goods: Classic Roll,
MiniBon, and Center of the Roll. Discount applies to Cinnabon product of equal
or lesser value. Single use. Not valid with any other offer or reward, or
third-party delivery. Service fee applies to online, in app, and certain
call-in orders, other fees and taxes may apply for all orders; see checkout
for details. Void where prohibited.
***Carvel BOGO Sundae: Buy One, Get One Classic Sundae free on Wednesdays
in-store only at participating locations, while supplies last. Discount
applies to item of equal or lesser value (extra toppings excluded). Not valid
with any other discounts, coupons, or specials.
OREO® and the OREO Wafer Design are registered trademarks of Mondelez
International group, used with permission. Ghiradelli® and the Ghiradelli logo
are registered trademarks of the Ghiradelli Chocolate Company.