New Lotus Biscoff® Topped Bons Available at Cinnabon® for a Limited Time
Beloved bakery celebrates with 100,000 air mile sweepstakes and National Coffee Day giveaway
ATLANTA, Ga. -
September 18, 2017
Cinnabon® today announced a brand new deliciously indulgent
treat in partnership with Lotus Biscoff®. For a limited time, the world famous cinnamon rolls meet
Europe’s iconic cookie, giving taste buds a sweet escape. Guests can top any size cinnamon roll with the
crunchy, caramelized flavor of Biscoff Cookie crumbles, elevating the ooey-gooey™, brown sugar bursts
in every bite.
To celebrate the partnership between a European favorite and the beloved airport treat, Cinnabon is
offering fans a chance to win 100,000 air miles by entering the ‘Bon’ Voyage Sweepstakes. From Sept.
18 to Nov. 12, fans can visit Cinnabon.com/BonVoyageSweeps to enter to win the sweet escape of their
choice. In addition, users on social media can post using the hashtag #BonVoyageSweeps for unlimited
“We’re always looking for ways to take our guests’ taste buds on an irresistible journey, and the Lotus
Biscoff partnership provides a way to enhance our mouthwatering menu items,” said Jill Thomas, Vice
President of Global Marketing for Cinnabon. “By adding a taste of Europe to our bons, Cinnabon continues
to offer desirable treats made with the high-quality ingredients everyone knows and loves.”
“We are thrilled to partner with such an iconic American brand,” said Michelle Singer, US General Manager
of Lotus Bakeries. “It’s exciting when two high-quality, universally loved products like Cinnabon and Lotus
Biscoff can come together in a simply delicious treat.”
In honor of the collaboration with Lotus Biscoff, Europe’s favorite cookie with coffee, Cinnabon plans to
celebrate National Coffee Day in a big way. Guests can visit Cinnabon bakeries nationwide on Sept. 29 to
get a FREE 12oz coffee all day!
Adding to the flavors of Makara® cinnamon and cream cheese frosting, Lotus Biscoff brings hints
of caramel and spices to the traditional cinnamon roll in any size with prices ranging from $3.49 - $4.79. The
tasty topping is also available on our Center of the Roll™, the best part of the Classic cinnamon roll cut
into bite-sized pieces, served in a cup for on-the-go ease.
Also available for a limited time, the Biscoff Cookies & Cream Chillatta features decedent cookie flavor
mixed into a creamy vanilla frappe with swirls of rich, creamy caramel sauce and finished with cookie
crumbs atop a mountain of whipped cream. Chillattas® are available in 10oz at $2.99, 16oz at $4.19, and
24oz for $4.99.
For more details on the new lineup and to stay connected to all things Cinnabon, follow the brand on Twitter and Instagram at @Cinnabon, like it on Facebook at www.facebook.com/Cinnabon, follow on Snapchat @TheRealCinnabon, or visit Cinnabon.com.
About Lotus Biscoff®
Lotus Bakeries is active worldwide in the indulgent and healthy snacking segment with the Lotus, Lotus
Biscoff, Lotus Dinosaurus, Lotus Suzy, Peijnenburg, Snelle Jelle, Annas, Nākd, Trek, BEAR and Urban Fruit
brands. Lotus Bakeries, with headquarters in Belgium, is a dynamic, internationally oriented company
with production facilities in Belgium, the Netherlands, France and Sweden, and 17 company owned sales
organizations in Europe, America and Asia. Lotus Bakeries also works with commercial partners in forty
countries worldwide. Lotus Bakeries has approximately 1,450 employees. By maintaining a healthy
balance between tradition and innovation, the Lotus brand indulges consumers with a unique range of
high-quality, tasty products. With Peijnenburg and Snelle Jelle, the company is a market leader in
gingerbread in the Netherlands. Under the Nākd, Trek, BEAR and Urban Fruit brands, Lotus Bakeries
offers tasty snacks, manufactured from all-natural, unprocessed ingredients, with no added sugar. In
2016, the Group achieved sales of EUR 507.2 million. The shares of Lotus Bakeries are listed on Euronext
Brussels.ed on Euronext Brussels.