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AMC and Cinnabon® Team Up for the Third Season of “Better Call Saul”

Cinnabon calls upon fans to unlock an exclusive sneak preview; celebrates with giveaway on April 10

Cinnabon® Bakery Manager Gene is back in Omaha, Nebraska for the third season of the hit AMC show, Better Call Saul. In the first episode of the new season, airing on Monday, April 10 at 10:00 p.m. ET/PT, Saul (Bob Odenkirk) will return as his present-day undercover persona, Gene.

In celebration of the upcoming season three premiere, Cinnabon invites fans to reveal an exclusive sneak peek by visiting By entering an email, Saul supporters will help unlock a secret, never-before-seen clip of the upcoming season and will be entered into the Cinnabon Better Call Saul Sweepstakes. Fans can also post on social media using the hashtags #BetterCallSaul and #Sweeps for additional chances to win Saul’s coveted briefcase, filled with an undisclosed amount of cash and some of his personal belongings. The sweepstakes takes place now through April 23 and the winner will be announced on April 24.

Welcoming Gene back to Cinnabon, participating bakeries across the country are hosting a BonBites™ giveaway to all fans who visit the bakery between 5-7 p.m. on April 10th, just before the season premiere airs. Visit Gene’s place of work for a FREE four count sleeve of BonBites and snap a selfie with a life-sized standee of Jimmy McGill and share the photo on Facebook, Instagram, or Twitter with the hashtags #BetterCallSaul and #Sweeps for even more chances to win the briefcase!

“We are thrilled with the overwhelmingly positive response we have received as a result of our partnership with AMC. The third season of Better Call Saul brings more complexity to the program, allowing greater opportunities to surprise and delight our fans,” said Jill Thomas, vice president of global marketing for Cinnabon.

For the latest updates from Cinnabon and more details on the Cinnabon #BetterCallSaul #Sweeps, follow the brand on Twitter and Instagram at @Cinnabon, like it on Facebook at, follow on Snapchat at @TheRealCinnabon, or visit

About Cinnabon®

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon Franchisor SPV LLC currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon Franchisor SPV LLC is also a multi-channel licensor, partnering with other companies to provide over 70 brand licensed products at foodservice and retail venues.

For more details and to stay connected to all things Cinnabon, follow on Twitter or Instagram @Cinnabon, like it on Facebook at, or visit