Cinnabon Celebrates 20 Years of WOWing Guests with $2.00 Classic Rolls

-- Maker of worlds most famous cinnamon rolls to run promotion Sunday, December 4th to commemorate emerald anniversary

November 29, 2005 (Atlanta) Two decades ago, Seattle-based Restaurants Unlimited hired food maven Jerilyn Brusseau to create the worlds greatest cinnamon roll. Three months and approximately 100 kitchen experiments later, they perfected the Cinnabon recipe. Fast forward 20 years, and the Cinnabon brand has grown into a worldwide phenomenon with unparalleled crave appeal at more than 600 bakeries in 41 states, 30 foreign countries, Washington D.C., and Puerto Rico (see lists below for product and location details).

To commemorate its accomplishments and set the stage for future successes, Cinnabon will hold a 20th anniversary celebration on Sunday, December 4th at all participating bakeries by offering its signature Classic Roll for $2.00 each. The company opened its first bakery on December 5, 1985 near Seattle at Sea Tac Mall (now called The Commons at Federal Way) as guests eagerly waited to indulge themselves in the latest food trend the cinnamon roll. Topped with rich cream cheese frosting and infused with Makara Cinnamon, the companys signature cinnamon, and brown sugar filling, the rolls lured in mall shoppers and created a buzz thats still going strong 20 years later.

In addition, the original mall bakery will celebrate the milestone with Ms.CinnaMom Brusseau to serve guests with a Classic Roll cut from a Cinnabon birthday cake designed by the indulgence creator herself. President and CEO Steve Romaniello and franchise partner CinnaWorkS president James Walker will then give a brief history and hand out a version of the delicious secret recipe. Other mall events include a childrens frosting contest and special 1985 promotions.

After 20 years, the company is still on a roll, but not just with its own efforts. For example, Cinnabon has opened numerous co-branded locations with sister companies Carvel Ice Cream (domestically) and certain markets of Seattles Best Coffee (internationally), with plans to launch many more of both varieties in the coming months. And the company has partnered with numerous well-known food brands to create a variety of licensed products, such as Pillsbury Grands! Cinnamon Rolls with Cinnabon Filling, Betty Crocker Cinnabon Apple Crisp Mix, Mrs. Smiths Cinnabon Frozen Desserts, Schwans Cinnabon Cheesecake, and Poore Brothers Inc. Cinnabon Cookies. Plenty of additional licensed products are on the horizon.

For more information about the past, present, and future of Cinnabon, please visit www.cinnabon.com, or contact Karen Gailey at 404-257-7004 or kgailey@focusbrands.com.

 

Where in the World is Cinnabon?

Domestic Cinnabon franchise locations can be found in Washington, D.C. and 41 states: AK, AL, AR, AZ, CA, CO, CT, DE, FL, GA, HI, IA, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, NC, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, and WI.

International Cinnabon franchise locations can be found in Bahrain, Brazil, Canada, Ecuador, Egypt, El Salvador, Germany, Guatemala, Honduras, Indonesia, Iraq, Italy, Japan, Jordan, Korea, Kosovo, Kuwait, Lebanon, Malaysia, Mexico, Panama, Philippines, Puerto Rico, Qatar, Saudi Arabia, Spain, Turkey, United Arab Emirates, United Kingdom, and Venezuela.

Cinnabon Milestones

1985 Opens first bakery, located at Sea Tac Mall in Seattle, WA on December 5, and sells Cinnabon Classic cinnamon rolls for $1.29
1986 Opens first franchised bakery, located at King of Prussia Mall in suburb of Philadelphia, PA
1987 Introduces Minibons, miniature versions of the Cinnabon Classic cinnamon roll; Launches CinnaPacks, a to-go box of six Classic rolls; Opens first international bakery, located in Vancouver, British Columbia
1988 Launches MochaLatta Chills, an indulgent chocolate coffee beverage
1991 Opens first non-mall bakery, located at Wayne County Airport in Detroit, MI
1992 Opens 100th bakery, located in Staten Island, NY
1997 Introduces Caramel Pecanbons, Cinnabon Classic cinnamon rolls topped with caramel cream cheese frosting and candied pecans
1998 Acquired by AFC Enterprises Inc.
1999 Makes Worlds Tallest Cinnabon wedding cake in Rock Hill, SC; Opens first military base bakery, located at Elmendorf Air Force Base in Anchorage, AK; Fulfills American Express order for 1,600 rolls in Plantation, FL; Sells 500 millionth roll Moves headquarters to Atlanta, GA
2000 Introduces CinnabonStix, dough dusted with sugar and Makara Cinnamon and dipped in cream cheese frosting; Launches CarameLatta Chills, an indulgent caramel coffee beverage;
2001 Opens first theme park bakery, located at Universal Studios in Orlando, FL; Opens first casino bakery, located at Harrahs Casino in Laughlin, NV; Opens 500th bakery, located in Tokyo, Japan, which is featured in Time Magazine, U.S.A. and Time Magazine, Asia; Donates rolls to volunteers at World Trade Center Ground Zero in New York, NY;
2002 Opens first academic institution bakery, located at Virginia Tech University in Blacksburg, VA
2004 Acquired by Roark Capital Group; Joins Carvel Corporation and Seattles Best Coffee International to form new food service company FOCUS Brands
2005 Opens first bakery in Iraq, located at Camp Victory North in Baghdad; Opens first bakery in Turkey, located at Maltepe Mall in Istanbul; Launches Chillattas, a line of blended frozen beverages available in fruit and non-fruit flavors; Launches Cinnabon Bites, a pack of six bite-size Cinnabon Classic rolls; Celebrates 20th anniversary

About Cinnabon

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 600 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, and travel plazas.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of over 1,300 ice cream stores, bakeries, and cafes in the United States, the District of Columbia, Puerto Rico, and 30 foreign countries under the brand names Carvel, Cinnabon, and the franchisor of Seattles Best Coffee in Hawaii, on military bases, and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to FOCUS on making people happy.

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Contact:
Jennifer McLaughlin
Cinnabon, Inc.
404-705-2046
jmclaughlin@focusbrands.com
Karen Gailey
Cinnabon, Inc.
404-257-7004
kgailey@focusbrands.com


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