Cinnabon to Give Essay Contest Winner Free Rolls for One Year

-- Maker of worlds most famous cinnamon rolls seeks guests favorite memories for upcoming 20th anniversary

October 27, 2005 (Atlanta) If you thought the story of Aunt Dorothy stuffing her mouth with a decadent Cinnabon Classic Roll at the airport amused only your relatives, think again. As part of Cinnabons 20th anniversary celebration, the company is asking people nationwide to share their memories of special life moments made even better by indulgent Cinnabon treats.

Was your wedding cake made of hundreds of Cinnabons? Did your college roommate perk you up during an all-night study session with a MochaLatta Chill? Were you reminded of home thanks to the Caramel Pecanbon you ate while stationed on a military base? Cinnabon has been WOWing guests since 1985, but inquiring minds want to know how.

By taking part in the companys essay contest, submitters can put themselves with the likes of Sharon Stone, Kelly Ripa, Jerry Seinfeld, and numerous other celebrities who have raved about Cinnabon. Of course, a sweet incentive is involved. Each participant will receive a Cinnabon gift certificate and become eligible to win the grand prize a years supply of Cinnabon Classic Rolls.

Entrants can be as succinct or effusive as they please. And if theyve got Cinnabon memorabilia theyd like to share with the company, theyre welcome to do so. The deadline is November 18, 2005. Anecdotes and full contact information should be sent to:

Cinnabon, Inc. 20th Anniversary Essay Contest
200 Glenridge Point Parkway, Suite 200
Atlanta, GA 30342.

For more information about Cinnabon, visit www.cinnabon.com.

About Cinnabon

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 600 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, and travel plazas.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of over 1,300 ice cream stores, bakeries, and cafes in the United States, the District of Columbia, Puerto Rico, and 30 foreign countries under the brand names Carvel, Cinnabon, and the franchisor of Seattles Best Coffee in Hawaii, on military bases, and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to FOCUS on making people happy.

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Contact:

Karen Gailey
Cinnabon, Inc.
404-257-7004
kgailey@focusbrands.com


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