Atlanta (September 26)
Cinnabon, Inc., maker of the worlds most
famous cinnamon rolls, announces the launch of its newest
indulgent treat: Cinnabon Bites. This bite-sized version
of Cinnabons Classic Roll warm dough, filled with our
legendary Makara Cinnamon and topped with
freshly made cream cheese frosting is the perfect addition
to the companys famous fresh, aromatic baked goods and
specialty beverages.
Served
in an easy-to-handle, portable sleeve, Cinnabon Bites come
six (6) pieces per order, and are the perfect snack to munch
on while window shopping or running through airports at one
of the companys 385+ domestic bakeries.
Our
guests were asking for a more convenient, on-the-go way to
enjoy our Classic Rolls, said Steve Romaniello, president
and CEO of FOCUS Brands Inc., parent company of Cinnabon.
This new product line and unique packaging answers that
delicious dilemma, and allows Cinnabon yet another way to
offer the worlds greatest cinnamon roll.
This new
product follows the summer introduction of Chillattas,
Cinnabons hand-blended frozen beverages in six flavorful
varieties. Cinnabon Bites and Chillattas make an
irresistible combo, and can be found at all participating
Cinnabon locations.
About Cinnabon
Founded
in Seattle in 1985, Cinnabon, Inc. is the market
leader among cinnamon roll bakeries. The company serves
fresh, aromatic, oven-hot cinnamon rolls, as well as a
variety of other baked goods and specialty beverages.
Cinnabon currently operates more than 600 franchised
locations worldwide, primarily in high traffic venues such
as shopping malls, airports, train stations, and travel
plazas.
About FOCUS Brands
FOCUS Brands Inc. is the franchisor and operator of over 1,300 ice
cream stores, bakeries, and cafes in the United States, the
District of Columbia, Puerto Rico, and 30 foreign countries
under the brand names Carvel, Cinnabon,
and the franchisor of Seattles Best Coffee in
Hawaii, on military bases, and in certain international
markets. Based in Atlanta, the primary objective of FOCUS
Brands is to FOCUS on making people happy.